Wellington’s inner-city from Leeds Street to Eva Street which is an undeveloped side street with a semi-large open space within the middle. This side street attaches to Dixon Street which is on the outskirts of the main Courtney Place shopping street. This side street is also at the median point between the shopping centres on Courtney Place and the individual retail outlets on Cuba Street and therefore acts as a good point of where the development will be able to act as a catalyst for other individual outlets.
The integration of the successful design principles of the shopping mall into the street retail can be broken down into seven topics, business failure, consumer preference, targeting consumers, crime, vandalism and neglect, retail mix, maintenance and utilising space.
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